Niyamath Parveez

There are many ways for a firm or business to enter into a foreign market and it depends on the size and power that the firm has at their disposal. Multi-national companies have the ability to swoop in, build new premises and start building up their name and brand in no time at all. Of course, the vats majority of companies in the world do not have the potential to undertake this activity and therefore need to think of more modest methods of getting involved in a new market. One such way is to look at methods of entry that take a lower form of capital and one of the increasingly important ways of entering a new market is through outsourcing. And with outsourcing being one of the major industries in India, any firm who is looking to enter this market has a ready made opportunity to develop their growth in a natural and comfortable manner.

One such firm who is looking at this opportunity is Etisalat, who are planning on entering the communication market in India. The way they are going to do this is to outsource a number of their infrastructure requirements to firms based in India in order to be better prepared for their new conquest. The first step that Etisalat are going to undertake is to offer out its passive telecommunication infrastructural requirements to Reliance Communications. Reliance Communications are an Indian based operator who is perfectly situated to provide the services and requirements that Etisalat need. Etisalat are also taking on the services of Reliance Infratel, and this firm will be providing a subsidiary level of services to the communications provider. These two link ups will provide a great introduction for Etisalat and should ensure that their entry into the Indian market is as smooth as they could hope for.

Not only is outsourcing a fantastic way to reduce labor costs but when looking to enter a new market, many people may be unsure of the local customs or how best to negotiate with local firms. Using an outsourcing agent to act as a go-between is a fantastic way of obtaining this knowledge and information very quickly and this is driving the supply and demand for outsourcing in many areas. The global market place is becoming much smaller than it has been at any time in the past and given the current economic situation that is facing the world, it is becoming sensible to diversify into other areas wherever possible.

First on the bill for Etisalat will be restructuring their mobile service provisions as this is a lucrative and growing market in India. The mobile phone boom has been very important for the telecommunications industry and it is providing the scope for businesses to grow and make profit. This is important for all firms and there is no doubt that entering the Indian market in this manner will provide Etisalat a fantastic opportunity to open up new partnerships and revenue streams which should make the company even more buoyant in the future.